China-based Oppo Electronics, a consumer electronics and mobile communication unit of BBK Electronics, plans to infuse 1 billion yuan ($145.7 million) to encourage mobile application developers to create gaming, video and other forms of quality content.
Oppo said that it intends to offer smart services which will combine content, technology, channels and other resources.
The company has launched a voice skill and smart service platform Breeno, which will be opened to software developers and partners in the future, serving as an intelligent control center to connect all things.
Oppo’s investment is part of its wider push to boost research and development capabilities as it intends to seek a new stage for rapid extension after smartphone growth plateaued in China.