U.S. REIT IMC to invest $280 million in new market enhancements

U.S.-based real estate investment trust (REIT) International Market Centers (IMC) plans to invest $280 million in new-market enhancements.

The project includes enhancing the AmericasMart lobby and a new expo centre at World Market Center Las Vegas with category extension, new verticals, strategic remerchandising of existing resources, digital and mobile platform, and physical improvements in arrival areas and public spaces.

IMC said that the planned improvements, scheduled to be completed in June 2020, will create value for its tenants and deliver a world-class experience for their customers.

Further, the creation of a unified customer relationship management system, to be completed by end of 2019, will be launched as part of the information technology strategy.