Founded in rome in 2009 Thymiama is the first franchising network in beauty care in italy to focus exclusively on organic and/or natural products, offering a beauty care cosmetics selection.
Make beauty care, with organic and natural products, accessibile to all
We believe that every brand must feature its products with formulations free from harmful ingredients aswell as provide a work process respectful of the environment and clearly declare the composition.
The achievement of a organic certification or the effort to achieve it, declaring the use of certified organic ingredients for no less than 95% is a clear distintive factor that puts Thymiama in the right path to consider a product acceptable for sale.
For the quality of the products, Thymiama refers to the guidelines contained in the INCI and to several test Insitutes as well, such as AIAB/ICEA/ECOCERT/CCPB/NATRUE, etc…
Very well known brands products used by most, yet unaware, people, advertised everywhere as natural and sold in many health food stores and/or pharmacies, may include a large amount of azardous and noxious substances.The statements contained here in are easily available on the internet within the reach of everyone.
Find out how we have been treating our skin and our bodies so far.
Products for sale at Thymiama are quality verifiable.
The minimum standard required by thymiama:
minimum natural ingredients or of natural origin, ie taking into account the traceability and their impact on the ecosystem
Natural ingredients, preferably but not necessarily from organic cultivation or protected areas
Additives allowed in order to make stable, functional and pleasant the cosmetic product (eg .preservatives, stabilizers. Active principles and fragrances)
Founded in November 2009 Thymiama opened its first store on March 11, 2010 in Rome. The idea that distinguished the image and providing of Thymiama was to offer a selection of exclusively Organic and Natural Perfumes and Cosmetics encouraging a relationship of trust between retailer and customer. This rewarding choice meant that Thymiama was the first Firm to operate in Rome and among the first few in Italy. Soon, the Brand has circulated very fast in Web Discussions Forums and many have positively commented both the products and the cozy atmosphere Thymiama professionals were able to establish. Currently operating as a unique reality, Thymiama, over time has received several requests to affiliate from all over the country (including the islands) and recently from abroad.
The main opportunities to be exploited is that, despite the considerable interest in the Organic and Natural market, in Italy the big companies of perfumery and cosmetics have not yet moved, because:
Once acknowledged the strong interest of the users, it is then definitely the right time to be exploited to develope a Brand that already has the right connotation of Organic and Natural sales offer,facing the essential target of a rapid penetration that can be achieved with a qualified expansion that we can quantify in at least 100 stores in Italy within the next three years.
The customers that have shown interest in Organic and Natural products are very heterogeneous, both by social class and by age group, ranging from about 14 to 70 years old.
High visibility was received by the systematic use of Web tools, bothas corporate website and as by participating in several social sites. Over time, Thymiama invited its customers with various initiatives such as Social media, publishing and through the distribution of promotionalitems.
Talking about Organic and Natural Cosmetics we can’t forget that the mainspring that motivates the consumer to prefer these to the traditional ones is the growing awareness to pay attention to substances that end up on our skin every day.
"In Italy, since 2010 the turnover of naturalcosmetics has been increasing 5.5% average per year" This is a situation of steady growth, however, in sharp contrast to the stagnation of the total market of cosmetics.
The Segmentation Study conducted directly by Thymiama, despite having shown consistency in the reactions, suggested Middle - Upper and Middle - Lower customers groups. Therefore the decision to cover the two bands including lines of products obtained from the same raw materials but diversified for different chain of production, additional components, quality and packaging, therefore the pricing is positioned in a good quality / price ratio for each band, because Thymiama works on a segment of customers particularly sensitive to quality.
The risks to this strategy stemmed from the fact that the niche chosen could be not broad enough to operate efficiently or that other companies working with a wide range of action succeeded, with adjustments to their products, to meet the needs of this niche.
This fact is widely refuted by both the elephantine slowness of the great traditional perfume and cosmetics companies struggling trying to stem the flow and the interest generated in the customers focusing on the brand. Thymiama offered in Italy and before all, a selection of the Organic and Natural world.
In light of these facts, it is reasonable to think that, in Italy,this gap will not be filled until at least five years, during which Thymiama proposes to firmly be the Leader of its market segment.