Australian online retailer Catch Group has agreed to be purchased by chemicals to fertilisers company Wesfarmers Ltd. for a purchase price of $230 million.

With the acquisition, Catch will benefit from the support of Wesfarmers’ scale and capabilities to drive its continued growth in its existing marketplace business.

Wesfarmers noted that the transaction is consistent with its approach to capital allocation and enables the company to boost data and digital capabilities across its operations.

The deal is expected to close in the coming months, subject to a number of conditions including approval by the Australian Competition and Consumer Commission merger clearance.