Halfords, a UK-based provider of motoring and cycling products and services, has secured a $3 million investment from Bridgestone. The investment grants Bridgestone a 5% stake in Halfords' automotive Software as a Service (SaaS) platform, Avayler, valuing the business at $60.5 million. The deal includes a commercial agreement allowing Bridgestone to utilize Avayler's products in retail stores and mobile applications, leveraging its capabilities to streamline customer bookings and job execution across Halfords' garage network and mobile vans. The investment follows Avayler's significant contracts with global operators, showcasing its rapid growth since its launch in July 2021.