Canadian advertising technology company district m has collected $12 million in an investment round, bringing the total venture to $20 million.

The latest round consists of an entry investment of $9 million from Investissement Québec and new investment of $3 million from the Fonds de solidarité FTQ.

With the net funds, district m will enhance its business growth strategy via the hiring of additional, highly talented individuals.

Moreover, district m will also fuel its existing footholds in Canada and the U.S. as well as continue to expand internationally via both organic and acquisitive avenues.