Toronto-based Mejuri, a Toronto, a direct-to-consumer online jewelry retailer, has secured $23 million in Series B funding.

U.S. venture capital firm New Enterprise Associates (NEA) led the financing round.

The round also had participation from Incite Ventures, BDC Capital, Felix Capital, Imaginary Ventures, and Dash Ventures.

Mejuri is planning to use the net proceeds from the round to continue to expand operations and grow its business reach.