ZoomerMedia Ltd, a multimedia company based in Canada, specializing in content creation and experiences for the forty-five (45)-plus demographic, has completed the acquisition of The Peak Media Collective Inc. (PMC). PMC, founded in 2020, operates as a provider of smart and concise business, finance, and technology news for busy Canadian professionals. The acquisition, valued at $5 million, includes PMC's flagship daily newsletter with a readership of one hundred fifteen thousand, podcasts, and a significant presence on TikTok and Instagram, reaching millions of Canadians monthly.
This acquisition reinforces ZoomerMedia's commitment to catering to the needs of its target audience while expanding its digital media portfolio. With a diverse range of properties, including television channels, radio stations, print magazines, and digital platforms, ZoomerMedia continues to engage both the 45-plus demographic, Zoomers, and younger generations. The addition of PMC strengthens ZoomerMedia's ability to provide relevant and compelling content to a broad spectrum of audiences, aligning with its mission to deliver valuable experiences and services to its growing customer base.