China-based KK Guan, an online-to-offline retailer of imported beauty products, has secured 400 million yuan ($60 million) in a Series C round.

Alibaba‘s eWTP Science Technology Innovation Fund led the funding round with participation from Hongtai Capital.

Other existing backers who invested in the Series C round include Shenzhen Capital Group, Matrix China, Hongtai Capital and Bright Venture Capital.

KK Guan intends to use the proceeds to advance its supply chain, extend its offline channels and add more product lines.