Danish Crown, a food processing company, has signed a five year supply deal with Chinese retail to technology company Alibaba’s chain food supply unit Win-Chain worth approximately 300 million euros ($342.8 million), which will see Danish Crown supply an additional 250 tonnes of Danish pork a week to the Chinese market.

The pork will be produced at Danish Crown’s new processing plant near Shanghai, which will be Danish Crown’s first production facility in the country, and the entire output of the plant will be used to supply Win-Chain.

Danish Crown said that the move will help to meet changing consumer demands and represents a vital step towards achieving its growth targets in Asia.

The company also said that its products will be made available on Win-Chain’s digital platforms and also in the Alibaba-owned supermarket chains throughout the Shanghai region.