Egyptian beverage company New Sina, the parent of SinaCola Egypt, has unveiled a bold plan to invest $32.4 million in expanding its operations in the first quarter of 2024. This significant investment will fortify New Sina's processing facilities in Gamasa and Sadat City, enabling increased production and the introduction of new product lines to meet rising market demand. Specializing in non-alcoholic beverages, fruit juices, and dairy products, New Sina aims to strengthen its presence in Egypt and expand its market reach across the nation. Additionally, the company aspires to explore export opportunities within North and Middle East Africa, aligning its goals with Egypt's broader economic ambitions.
In Egypt's thriving beverage industry, non-alcoholic drinks have emerged as the primary revenue source, contributing a substantial 75 percent of the sector's total earnings. With New Sina's substantial investment, the beverage industry is poised for further growth, fostering job creation, technological advancements, and increased economic activity in the region. This development is expected to enhance both the company's capacity and Egypt's overall food industry competitiveness. New Sina's commitment to investment aligns with Egypt's economic objectives, promoting industrial growth, exports, and employment opportunities. As the Egyptian beverage sector evolves and diversifies, New Sina's substantial investment in early 2024 reflects its confidence in the industry's resilience and potential, positioning itself as a key player in Egypt's path to economic prosperity.