Hopscotch, Indian baby apparel and clothing startup run by U.S.-based Hit The Mark, is nearing to score between 352 crore to 528 crore rupees ($49.7 million to $74.5 million) in funding.

To date, Hit The Mark has secured an estimated $50 million in equity financing.

The company will use a portion of funds to launch its omnichannel strategy.

Hopscotch hired UK-based investment bank Barclays to scout for new investors.