Indian lifestyle startup G.O.A.T Brand Labs has raised about 267.8 crore rupees ($36 million) in its series A funding round.

Tiger Global led the round, which also had participation from Flipkart's early-stage venture fund, Flipkart Ventures, Mayfield, Nordstar, Better Capital as well as angel investors.

G.O.A.T Brand Labs will use the proceeds from the investment to speed up its growth by partnering with digitally native brands, by investing and providing them with a plug-in-and-play platform.

Additionally, the startup also plans to acquire lifestyle brands, including fashion, beauty, personal care, and home and kitchen space in the first phase, and help them grow online.