Honda Cars India Ltd, unit of Japanese automotive to technology company Honda Motor Co., has combined with other dealerships to invest between 250 to 270 crore rupees ($34.9 million to $37.7 million) in its remodelling project over the next three years.
The remodelling project will cover up to 350 dealerships spread across 239 cities.
Honda Cars will incorporate a new colour scheme and a new exterior design displaying bold and impactful logos facilitated via the Honda Connect application.
Moreso, the dealerships will have a large red coloured entry portal as well as a 75-inch light-emitting diode screen inside the showroom to explain products, accessories and colour schemes.