Los Angeles-based private equity firm Shamrock Capital Advisors has led a $30 million Series B funding round for Israel-based automated sports filming producer Pixellot.

Existing investors include Firstime Ventures and TheTime.

With Shamrock Capital's knowledge and relationships in the sports ecosystem, the investment firm aims to partner with Pixellot’s top-notch executive team to support the company's continued growth.

Following this round of investment, Pixellot has raised more than $40 million over the past five years. On December 7, 2014, the company raised $7 million in a Series A round of funding.