Deltatre, an Italian sports-media technology services company, has reached a deal to acquire UK-based technology services provider Massive Interactive.

The deal is worth up to $127 million, with a combination of cash and earn-out provisions. U.S.-based private equity firm Bruin financed Deltatre’s acquisition of Massive without raising additional outside capital.

The combined company will have nearly 1,000 full-time staff and 18 offices worldwide. The companies see the combination as coupling together Massive’s expertise in user experience with Deltatre’s video-streaming capabilities, speeding up time to market for the deployment of over the top media services. Massive will operate as a division of Deltatre.

The acquisition of Massive Interactive will extend Deltatre into the entertainment sector where it can leverage its suite of live-streaming services as well as expand its reach in the Asia-Pacific region. The companies have targeted a closing date of November 20, subject to usual approvals.