The Nairobi Coffee Exchange (NCE) is experiencing a notable resurgence with thirty-three thousand one hundred forty-four bags of coffee sold, amounting to 927.8 million Kenyan shillings ($6.18 million) in the past three weekly sales. This upswing follows a period of disruption caused by government-led reforms in the coffee sector, aimed at improving incomes for smaller farmers. The recent surge in activity contrasts with the modest two thousand seven hundred five bags available when the auction resumed in August after a three-month hiatus. Efforts by leaders in coffee-growing counties, along with intensified government marketing to attract global coffee companies, contribute to the revitalization of NCE. Notably, a groundbreaking deal with Java, a Belgian coffee giant, ensures direct sales for farmers, eliminating brokers.

The resurgence in trade volumes at NCE signifies a return to normalcy for Kenya's coffee sector, driven by cooperative efforts and government initiatives. The groundbreaking agreement with Java and the potential collaboration with Starbucks Corp opens new avenues for Kenyan coffee farmers, offering direct market access and showcasing the global interest in the country's coffee produce.