UK, London-based e-commerce applications firm, Shop Circle, has successfully raised €2 million in funding from Primo Digital, the venture capital fund managed by Primo Ventures SGR Spa. The capital injection is aimed at expanding Shop Circle's investment portfolio in alignment with environmental, social, and governance (ESG) principles. Shop Circle specializes in providing independent brands with the means to create consumer-centric experiences and furnishing e-commerce sellers with essential tools to effectively grow their businesses. The company boasts a leadership team comprising experts with backgrounds from prominent entities like Shopify, Amazon, Bloomberg, Bold Commerce, and various investment banks and venture capital funds.