Meesho, an Indian social commerce platform, has secured $125 million in funding conducted by South African internet and entertainment company Naspers.

The financing also saw participation from Facebook and existing investors, SAIF Partners, Sequoia, Shunwei Capital, Venture Highway and others.

Meesho intends to use the new capital to strengthen its operations in existing geographies and to go deeper into areas outside India’s major metro regions.

Additionally, the company also plans to use new funds to further build its technology platform to accommodate new product lines, and to evolve its analytics and machine learning platforms to handle national scale.