Soundtrack Your Brand, a music streaming service for businesses based in Stockholm, Sweden, has raised $15 million in pre-growth funding. The funding round was led by Music, a holding company in partnership with Liontree, JS Capital Management, and Schusterman Family Investments. Additional funding came from Dundee Partners, along with major existing investors such as Balderton Capital, Fuel Venture Capital, Industrifonden, Telia, and DIG. Soundtrack Your Brand, founded in 2013, provides business-to-business (B2B) music streaming services to various businesses, including stores, hotels, restaurants, and other commercial settings, to enhance customer relationships through music. Notable clients include McDonald's, Lululemon, Uniqlo, Joe & The Juice, Aesop, and Tag Heuer. With the newly secured funds, the company plans to expand its operations and business reach. In the future, Soundtrack Your Brand aims to raise additional funds in 2024 to further strengthen its position in the global background music market.
In summary, Soundtrack Your Brand is a B2B music streaming service that caters to businesses worldwide. With a recent $15 million pre-growth funding round led by Music, the company aims to expand its operations and solidify its presence in the global background music market.