Dubai-based food and beverage company Nutridor is set to establish a new $15 million processing plant for value-added dairy products, including cheese and butter, targeting the Kenya and Tanzania markets. Nutridor, with a vast network spanning the Middle East and Africa, serves customers in over fifteen countries, including Jordan, Lebanon, Angola, Gambia, Ghana, Senegal, and the Gulf Corporation Council's six oil-producing nations: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE. The new processing plant will be situated alongside Nutridor's current factory in Dubai's industrial city. It initially had a capacity of 60,000 liters of Abevia milk products per day when launched in May this year. The company plans to enter the East African market through distributor partnerships, focusing on value-added dairy products to address the niche market segment, which is relatively unexplored in Kenya and offers significant investment potential.
Nutridor's expansion into the Kenyan and Tanzanian markets signifies its strategic move to diversify its dairy product offerings. With strong distribution networks and a presence in multiple countries, the company aims to cater to the East African region's evolving consumer preferences. The Kenyan dairy and cheese market, which has primarily focused on mass-market liquid milk products, offers untapped opportunities for niche dairy products such as cheese and butter. The initiative reflects Nutridor's commitment to providing high-quality dairy products to a broader consumer base, including high-end hotels and affluent households, ultimately driving growth and competitiveness in the region's dairy sector.