UK-based logistics services and solutions provider Potter Group is investing a 25 million pounds ($32 million) in the business rebrand over the next five years.
As part of the investment, Potter Group will rebrand as Potter Space to better reflect its current business as an owner, developer and operator of commercial business parks across the UK.
Following the government’s agreement to invest $11.5 million in new infrastructure at Olympia Park, which includes a new link road to greatly improve the access to Potter Space’s facility, the company is working closely with Selby District Council.
The rebrand will include a new logo, website and signage for the business. Over the past 50 years, Potter Group grew its fleet and purchased five strategic distribution hubs throughout the UK.