888, a UK betting and gaming company, has agreed to sell its Latvian business to Paf Consulting Abp, a Finnish gaming operator.
888 said that the transaction is consistent with the company's strategy to focus on core and growth markets.
As part of the move, the company will provide a brand licence to Paf for a limited period to further use the William Hill and Mr Green brands in Latvia.
Moreover, the transaction, valued at as much as 28.25 million euros ($30.4 million), is expected to be completed in the coming weeks.