Informa Plc, a UK publishing company, intends to buy Winsight, a U.S. media company, for an initial enterprise value of $380 million, payable in cash.
With the acquisition, Informa will further expand its business-to-business portfolio through the addition of Winsight.
Informa noted that the deal, which was fully funded by in-year cash flow growth and the company's balance sheet, will further enhance revenues, margins, earnings and cash flow.
In addition, the company expects the move to create operating synergies via areas such as procurement, real estate, technology and event contracts, as well as incremental revenue opportunities.