ITV, a UK media and entertainment company, has invested in PitPat, a pet health and wellness company.
In its second investment of 2023, ITV added PitPat to its media for equity portfolio and agreed to subscribe for 3 million pounds ($3.7 million) of the shares in Pitpatpet Ltd.
As part of the move, ITV also has the option to subscribe for a further $1.2 million of shares, in return for advertising inventory across ITV’s channels and ITVX, a British online video-on-demand service operated by ITV.
Furthermore, the company's investment will enable PitPat to build mass-market brand awareness by bringing the brand to millions of viewers.