UK Scotch whisky brand The Macallan has launched its premium products, The Sherry Oak 25 Years Old and 30 Years Old, in Nigeria, aiming to capture a share of the country's whiskey market valued at $83.9 million. These two expressions, known for their refined flavor profiles, are part of The Macallan's Sherry Oak range, celebrated worldwide for its craftsmanship and aging process in sherry oak casks from Europe. The brand is actively pursuing growth in the Nigerian scotch market, which is predicted to have an 11.9 percent growth rate between 2023 and 2027. The Macallan continues to set high standards for luxurious lifestyles in the whisky world and recently introduced its M Collection and Harmony Collection II in the Nigerian market.
The Macallan's commitment to sharing its tradition of outstanding craftsmanship and flavor with whisky enthusiasts is evident in the introduction of The Sherry Oak 25 Years Old, a meticulously matured expression with a blend of citrus, cinnamon, sherry, and wood smoke aroma. The brand's expansion into Nigeria's whiskey market reflects its dedication to reaching discerning consumers and solidifying its position as a leader in the global whisky industry.