BlueShift Labs, Inc., a San Francisco-based artificial intelligence (AI) startup, has collected a $15 million Series B investment round.

The funding round was led by SoftBank Group Corp.'s venture capital arm, SoftBank Ventures Asia.

Existing investors such as Storm Ventures and Nexus Venture Partners also joined the round, bringing Blueshift’s total funding amount to $30 million.

Blueshift will use the net proceeds from the round to accelerate the growth of its customer data activation platform and to build an ecosystem of apps.