Brightpearl, a U.S.-based purpose-built retail platform, has secured a $15 million growth round to help drive further expansion.

The latest growth round for the ambitious technology firm was led by German growth equity firm Cipio Partners, who will join existing investors MMC Ventures and Notion Capital.

Brightpearl plans to invest the funds into expanding its service and introducing machine learning capabilities to give its customers even more value when making business decisions.

The company has seen a 77 percent increase in year-on-year new business growth and delivered 34 percent revenue growth in the last 12 months alone.