The Coca-Cola system, a beverage distribution system of the Coca-Cola Co. headquartered in the U.S., has pledged $1.4 million in aid for Morocco following a recent earthquake. The Coca-Cola Foundation has allocated $1 million to the International Federation of Red Cross and Red Crescent Societies, with an additional $200,000 from a prior grant to CARE directed to support affected regions. In collaboration with its local bottling partners, Equatorial Coca-Cola Bottling Co Morocco and The Société des Boissons Gazeuses du Souss, Coca-Cola is unwavering in its commitment to assist communities during this challenging period.

Initiatives include direct cash contributions to the Morocco Treasury and Bank Al Maghrib's earthquake relief account, as well as in-kind donations to various organizations, including the Mohamed V Foundation, local authorities, and non-governmental organizations, providing aid to those impacted by the earthquake. The Coca-Cola system, a stalwart in times of crisis, is dedicated to supporting both its employees and the wider community. Its efforts encompass supplying essential relief items like food, water, and hygiene materials.