U.S. digital advertising and marketing venture capital firm S4 Capital revealed that it has acquired programmatic solutions provider MightyHive, Inc. for an enterprise value of $150 million.

MightyHive’s programmatic offering is expected to give S4 Capital’s clients end-to-end, fully integrated and seamless capabilities in purely digital marketing.

MightyHive will be a wholly owned unit of S4 Capital. With the investment, S4 Capital aims to provide its clients with new age or new era digital marketing services concentrated in three key areas.

S4 Capital expects this strategy and structure to deliver significant long-term value for shareowners, particularly through organic growth, supported by strategically-focussed acquisitions.