New York-based Figure8, an experience-first development company, has held the first close of its Series A financing round with $40 million in capital commitments.

Figure8, the parent company of Museum of Ice Cream, secured the new funds from U.S. early-stage investment firm Elizabeth Street Ventures, Maywic Select Investment as well as OCV Partners.

As part of the latest financing round, which values the company at $200 million, Elizabeth Street Ventures, has joined Figure8's board of directors.

With the new capital received, Figure8 intends to expand globally, rolling out a new Museum of Ice Cream location each quarter while also launching new Figure8 brands and working on commissioned special projects.