Firefly, an outdoor advertising services provider on rideshare cars, has secured $30 million in Series A funding round.
GV, the venture capital investment arm of Alphabet Inc., led the funding round with participation from existing backer NFX.
Firefly will use the new capital to extend its innovation efforts, scale its model to new formats and markets, and purchase the digital operations of Strong Outdoor, a taxi advertising provider.
The latest financing has brought the company's total amount raised to date to $51.5 million.