New York-based digital customer service platform Glia, formerly SaleMove, announced that the company has raised about $20 million in funding.

The round was conducted by U.S. private equity and venture capital firm Insight Venture Partners, which will join Glia’s board of directors.

Other backers including Tola Capital, Wildcat Capital Management, and Grassy Creek also joined the round, bringing total fundraising to $29 million.

With the support, Glia expects to extend its product development, sales, solutions, and marketing organizations.