New York-based TodayTix, a ticketing platform, has raised $73 million in a growth equity funding.

TodayTix received the new funds from U.S. private equity firm Great Hill Partners.

With the new capital raised, TodayTix intends to extend the product and service offerings and accelerate its push into new geographies.

The latest financing round brings TodayTix's total financing raised to date to $88.7 million.