New York-based wholesale and data exchange platform Joor has concluded with $16 million in Series C funding.

Japanese trading company ITOCHU conducted the round, with participation from existing backers including Canaan Partners and Battery Ventures.

Joor will use the net funds raised to advance its ongoing product innovation for both brands and retailers and extend into Asia.

Through the partnership, Joor, with $36 million in total funding to date, will be able to access ITOCHU’s brands and accelerate the entry of new overseas brands into Japan.