U.S.-based customer data platform Lytics has completed with $35 million in Series C funding.
The round was conducted by growth equity firm JMI Equity with participation from Comcast Ventures, Two Sigma Ventures, Rembrandt Venture Partners and Voyager Capital.
With the net funds, Lytics will ramp up and reach exploding demand for its customer data platform that unifies customer data, delivers actionable insights, and orchestrates and optimizes cross-channel campaigns.
Moreso, Lytics will also boost further robust connectivity into the tools marketers use most and deliver more reporting options to help customers measure success.