U.S.-based Mayvenn, an e-commerce beauty platform, has raised $23 million in a Series B funding round.

With the newly raised funds, Mayvenn plans to invest in launching a revolutionary new service for its customers.

The round was led Essence Ventures, an investment fund started by Sundial Brands founder, with participation from 16z, Impact America Fund, and Cross Culture Ventures.

Mayvenn also plans to invest heavily in consumer and brand marketing.