California-based natural feminine care products company Rael announced it has raised $17.5 million in a Series A funding round.

In addition to global expansion, Rael also plans to use the funds to grow its direct to customer site, GetRael.com, while also exploring partnerships with major brick-and-mortar retailers.

The financing was led by Mirae Asset and GS Retail Fund. Returning investors include SoftBank Ventures Korea and BAM Ventures. Joining the round are new investors Pritzker Group Venture Capital and NYX Cosmetics among others.

This round brings Rael’s total funding to date at $20.4 million.