U.S. ROAR Organic raises $5.6 mln in funding round

New York-based ROAR Organic, the producer of 100% natural line of vegan, low-calorie, low-sugar, electrolyte-infused beverages, announced its first institutional investment today, via a $5.6 million round of funding led by AccelFoods.

The funding is expected to enable ROAR to continue along its path of becoming a household name in the beverage space by expanding its team and bolstering product development.

ROAR Organic said in a statement that as the company continues to grow and disrupt the beverage space, the round of funding supports the resources necessary to maintain its focus on product quality and its strong commitment to its consumers.

Together, ROAR and AccelFoods aim to expand ROAR's team, increase brand awareness and boost distribution.