San Francisco-based Skupos, a data analytics for the convenience retail, has completed with $26 million in Series B investment round.

Insight Partners led the funding with participation from Unilever Ventures, Tao Capital and existing investors, Toba Capital, Dynamo Ventures, and Loup Ventures.

Skupos will use the new funds to back the ongoing product development and strategic extension, with a focus on leveraging transaction data to innovate new revenue-driving strategies for participants in the convenience retail industry.

With the latest financing round, the company has so far raised a total of $37 million in funding to date.