Texas-based Systum Inc., a cloud-based omnichannel business platform, has completed with $10.7 million in a fresh in funding.

The latest financing round was conducted by London-based investment firm Octopus Ventures.

Systum intends to use the money raised from the funding to add new functionality to its cloud-based software and to expand its sales and marketing efforts.

With the new funding round, Systum has so far raised a total of $18.2 million in funding.