New York-based TickPick, an online marketplace for events tickets, has secured $40 million in its first funding.

TickPick raised the new capital from PWP Growth Equity, a private equity fund affiliated with Perella Weinberg Partners Capital Management.

In conjunction with the latest fundraising, PWP Growth Equity will be joining TickPick’s board of directors.

TickPick intends to use the new funds to accelerate its marketing and business development initiatives and build a data team to further improve its customer service by utilizing machine learning and artificial intelligence.