U.S. mountain resort company Vail Resorts, Inc. revealed that it intends to inject about $175 million to $180 million in the guest experience in time for the 2019 to 2020 winter ski and snowboard season across its network of 18 resorts.
The investment will involve new mobile technology advancements that will develop direct-to-lift access to the pursuit of snowmaking renovations at Vail, Beaver Creek and Keystone.
Furthermore, the investments also include renovations to lifts, dining, ski school and skier services.
The new commitment is in addition to about $150 million injected for this season, bringing Vail Resorts’ resort investment total to over $1.2 billion over the last 10 years.