Indian PolicyBazaar, the online insurance web aggregator, is expecting to invest about 130 crores rupees ($18.4 million) in marketing projects in 2020.
With the investments, PolicyBazaar will focus on television and digital, as primary activation mediums to advertise throughout the year.
Moreso, the company is targeting 10 metro cities, and individuals aged between 25 to 45 years.
Recently, PolicyBazaar announced plans to make investments in sports to widen its reach.