San Francisco-based HoneyBook, a client management software platform for small businesses, has landed $28 million in a Series C round.
The round was led by U.S. Citi Ventures, the venture capital arm of Citicorp Banking Corp., with participation from existing backers including Norwest Venture Partners, Aleph, Vintage Investment Partners and Hillsven Capital.
HoneyBook plans to use the funds to grow its teams in San Francisco and Tel Aviv, Israel, as well as develop new features for its user base, including small companies, people who work by themselves and freelancers.
The Series C round brings the company’s total raised to date to $72 million.