U.S. point-of-sale (POS) connectivity platform Omnivore announced that it has raised $10 million in a Series A investment. 

Omnivore will use the funds to advance the current development and growth of its proprietary products.

Lead backers in the round included The Coca-Cola Company and Performance Food Group with additional finances coming from Tampa Bay Lightning.

Existing follow-on backers from previous funding rounds also participated.