U.S.-based programmatic advertising technology company OpenX has entered an agreement with Google, the unit of technology to advertising company Alphabet Inc., to utilize its cloud computing services.
OpenX, which begun transferring data to Google servers, will become the first major online ad exchange to move fully to the cloud.
The deal represents a total of more than $110 million for OpenX to use Google’s services.
The transaction will expand OpenX as it uses more artificial intelligence services in cloud technology.